when i grow up..

When you’re brought up between LA and Paris by your British mother who modelled for Chanel and your American journalist father you’re surely destined to be something slightly cooler than the everyday woman. And Natalie Massenet achieved more than cool, a former fashion journalist to the founder of Net-a-porter. Not everybody can say they were the brains and creativity behind the launch of one of the first ever websites to boast 300 designers to 170 countries with a £120 million annual turnover. Before the success of bringing luxurious designers online, Natalie Massenet worked for Women’s Wear Daily and Tatler as well as styling Milla Jovovich and Kim Basinger along the way.



Ignoring the fact I have always lived in Scotland and that my parents aren’t American journalists or Chanel models I still would like to believe that one day I will have written for a condé nast publication and sold my £50million stake of my online fashion business whilst juggling two children and hedge fund husband in my Notting Hill pad.