forever 21

Apologies for my absence: it’s been a busy few months (voyages in Cuba and Portugal, the mayhem of a few festivals, exams, learning to drive etc etc.) but last week’s London adventure left me with a new hunger for fashion and style, not so much because of the numerous cool kids raking in their well-combined threads through brick lane’s finest vintage selection or because of Oxford Street’s over-sized Topshop. Forever 21’s freshly landed London flagship store spread out across three vast floors however, caught my eye.

Some of the stores other branches include none other than New York’s Times Square and Tokyo’s Shibuya district and 27 years since the first store in California it’s arrived on Oxford Street. Their autumn collection offers a huge variety from Aztec vibes to baseball jackets, grunge to fifties and sixties inspired vintage all at more than reasonable prices. Rumour has it they're set to open another store along the road at Westfield that’s twice the size as well as a good few more in the near future - maybe Topshop has some new healthy competition?

         Till the next time
xo